Unknown Knowledge

   

This week I've realized a lot of things about our generation and how lucky we are.  I'm in a class for my major where once a week we hear from different managers/executives from all different types of retail companies.  And every week we hear about how right now there are more and more jobs opening up based off of the knowledge that the people of our generation possess.  Jobs that don't even have a title yet, or a description, or a base pay.  But the thing is, they are willing to pay.  To pay for the knowledge of how people connect, new media ideas, our predictions for what is going to be the next big thing, and most of all our unmatchable skills in technology and social media.
     To us, social media is an everyday, all day thing.  Through our computers, ipads, and smart phones we have access to social media all the time and are constantly using it.  Through this use we gain a set of skills unlike any other generation has had before.  And for a lot of companies, those skills are crucial to selling and connecting with their target market.  Connecting with your target market is number one on the list of what successful companies have to do throughout their business lives.  For anyone who has studied retail, and many who haven't, you can tell who a company's target market is based off how they advertise and connect with their customer.  If a company doesn't have any use for a Facebook or Twitter then they are clearly not targeting a younger generation.  But, those that are trying to target a younger generation will suffer horribly if they do not keep up with social media and all its demands.
     This is where we, as a generation, come into play.  We are the target market, not just as consumers but as employees as well.  We have the knowledge and ability to take a company to the next step with the kind of knowledge we possess.  So, this is my advice to everyone in college right now.  When looking for companies and jobs after graduation, remember that they might need you as much as you need them.  You can help each other to gain more knowledge and move ahead both in business and life.