Wednesday, May 2, 2012
Facebook is making improvements for advertisers to optimise their ads. Advertisers want to know more about how these campaigns and advertisements on Facebook are doing, so Facebook decided to help them understand. Advertisers will now be able to "like" or comment back on something and will be able to trace the actions back to whoever wrote the comment or followed their campaign. Facebook's goal is to have these ads become more interactive rather than promotional tools. The users will not notice many differences except maybe brands having timeline pages and more interactive videos and attention grabbing graphics. The ads will not be like they were before. They will consist of interactive videos or status updates in order to gain more attention.
I thought this was an interesting topic to discuss because when Facebook started advertisements were not the most important aspect of Facebook. It was about creating a social network to share and promote ideas with friends and people who you interact with on a daily basis. I guess I wonder if I will start to get annoyed with Facebook when this all takes action, because I really do not want to have to sift through ads when scrolling through my news feed. What do you guys think about this new plan that Facebook has?
To find out more information about this read this article! http://mashable.com/2012/02/29/facebook-ads-explainer/