Today when I received one of my
many text alerts of breaking news to my iPhone, I got to thinking about how
other people receive their news. With so many outlets that are readily
available, people can get their news from newspapers, television, online
websites, social media and even handheld devices like the tablet or a smart
phone.
In recent surveys conducted by the
Pew Project for Excellence, 34% of people who participated said that they had
read news online within the past 24 hours while 41% said they get the majority
of their news online. This is 10% more than those who said they receive their
news from a newspaper. The 18-29 year old demographic reported that 65% of them
get their main source of news coverage online. This means that online news is
the second most popular way to receive news, with TV still taking first place.
This means that the amount of people who read news from a newspaper is becoming
smaller and smaller. If readers are focusing more energy on online reading,
this means that advertisers are now shifting to online advertising. From 2009
to 2010 the advertising sector grew 13.9%, which is the first time online
advertising trumped newspaper advertising.
Is the shift from using old media news
gathering techniques to new media news gathering techniques positive or
negative? I think that there are pros and cons to each. Obviously receiving
news online or via text message makes life a lot easier. I can get the news
headlines right to my phone without lifting a finger, but does this make us
loose a sense of imagined community? It used to be that the news was either on
the radio or TV at a certain time and everyone sat around to hear what was
going on in the world. The paper used to be delivered once a week and people
sat down to read what was happening. There are still techniques of old media
circling today, but what will happen if the old way of receiving news is
completely diminished?
This brings me to give you a
preview of what I will explore next week. With the new media becoming so
dominant in the way we receive news, there are more opportunities for people to
report on news. Who are the journalists of the new media society? Is it just
newscasters who are hired at certain news stations or can an everyday citizen
be a journalist? Check back next week!
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