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Tuesday, March 27, 2012

Call Me(dia) Maybe REMiX

http://www.youtube.com/watch?v=-R7GEuEk8oQ


So two weeks ago I had posted about  Carly Rae Jepsen's obsessive song "Call Me Maybe" and how quickly recognition and popularity spreads once things go viral. A significant result of the digital era is where we see the common person becoming producers. With all the various media platforms, average people create, appropriate, and distribute whatever they desire. With the YouTube sensation, people all over the globe create their own videos or appropriate content to make it their own. Consequentially, a fellow badger student created a remix to "Call Me Maybe" and filmed the footage here in Madison. Creator, Nick Luebke, sings his mashed-up verses to the song while the original chorus remains the same. I think this YouTube is a perfect example of how the digital era generates a participatory culture. Whatever the media spits out, people are utilizing social media platforms to express their reaction towards such content. Why do you suppose Nick decided to make his own version of "Call Me Maybe?" Is it because he is a fan of Carly Rae Jepsen or is he mocking the popularity of the song? This type of  appropriation has become prominent in our culture and before all of the new new media, did such appropriation exist?! Check out the video, I think you all will enjoy it and see where I am coming from!

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