
I thought this was very interesting because candidates seem to be also adapting to the new lifestyles of our generation. With more people watching television online, I thought that many of us would be able to escape political ads. I've seen a few of them online but not a memorable amount. It appears that candidates are willing to develop new strategies to get our attention. With the Internet being so complex and hard to manipulate, candidates have a long way to go before being able to use it to reach as many users as efficiently as possible. I think they are on the right track though.
Source: http://www.nytimes.com/2012/04/02/us/politics/as-tv-viewing-habits-change-political-ads-adapt.html?_r=1&hp#
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